04-02-2013
New Ford Focus RS expected in 2015,
Third generation Ford hot hatch has been confirmed for production.

Our rendering shows how the forthcoming Focus RS could look.
The third-generation Ford Focus RS will go on sale in 2015, high-ranking
Ford officials have confirmed for the first time.
The news marks a major shift for Ford, which in recent years has focused
on mass-market models to raise sales volumes and cut costs under boss
Alan Mulally’s ‘One Ford’ strategy that develops cars for global sale
using as many common parts as possible.
However, with its new model roll-out almost complete, the crucial
American market in profit, Asian business growing and a rescue strategy
in place for its ailing European arm, bosses are now said to have agreed
investment in niche models with the potential to add lustre to the brand
and raise its profile beyond the struggling mass market.
Barb Samardzich, vice president of product development for Ford Europe,
told Autocar: “We’ve concentrated on developing cars for world markets,
and you can see the result of that with the Edge and Mustang scheduled
to come to Europe, and the Fiesta and Focus in the US. Our ‘One Ford’
policy has succeeded in pushing our mainstream products further than
ever, and the next step is to provide customers with more exemplary,
smaller-volume highlight products. Planning doesn’t just have to be
about the mainstream now; we can go to the edges again.”

Samardzich stopped short of fully confirming a new Focus RS, saying only
“watch this space” when probed, but others at Ford have confirmed
development work has begun. Autocar understands sign-off for the project
is imminent, dependent on final analysis showing a business case for it
to sit beside the new, European-bound Mustang, which is confirmed for
2014. However,
Samardzich also revealed to Autocar that recent studies concluded
customers for Ford’s high-performance vehicles were divided into very
different groups. This is believed to have significantly strengthened
the case for a Focus RS by abating fears that it would cannibalise Focus
ST or Mustang sales.
“There’s more room for more performance products across the range in the
small, medium and large car segments,” said Samardzich. “A whole suite
of such cars is what I have in mind. I’m noting there are two different
kinds of customers — one for ST products, which are fun but have an
everyday usability, and another, more racing-focused customer who wants
an RS-type car. Evolving both alongside Mustang is complementary; the
customers for one don’t necessarily want the other.”
The new Focus RS’s case is also strengthened considerably because it’s
expected to use a new, Ford-developed 2.3-litre turbocharged
four-cylinder tuned to around 330bhp. The engine, which will also
feature in the Mustang, will comfortably exceed the output of the last
Focus RS’s Volvo-derived 2.5-litre five-pot that generated 301bhp, or
345bhp in the RS500. It will make use of latest turbo and
direct-injection technology to greatly increase fuel efficiency.

It will have to be significantly re-engineered for the Focus where,
unlike in the Mustang, it will be transversely mounted. Power and torque
are also expected to be moderately higher than in the Mustang to ensure
it remains the halo performance product in Ford’s range, especially in
Europe, where the bulk of sales are expected. Initial discussions to use
electric motors on the rear wheels
to boost performance and cut emissions were reportedly deemed too
expensive to develop and a negative distraction for buyers.
As in the current Focus ST, the engine note will be amplified into the
cabin using Ford’s Sound Symposer, which opens a valve between the
engine bay and cabin.
Other upgrades will include a return for Revoknuckle front suspension
that was developed for the last RS, but rejected for the current ST
because engineers thought Ford’s electronic torque-vectoring system
sufficient to handle its 247bhp and 265lb ft. The RS’s higher outputs
are believed to have convinced engineers Revoknuckle is needed to curb
torque steer and aid traction.
A limited-slip differential is certain, plus beefed-up brakes and tyres
and a sportier cabin. Engineers are said to have appraised using the
Kuga’s four-wheel drive system, which uses the same platform, but it’s
reportedly too heavy and tricky to package in a low-slung,
sports-orientated car. Like the ST, the RS will come in five-door form
only, while an estate is unlikely but possible.
Reports have suggested that Mondeo coupé RS and Fiesta RS models have
been evaluated, but plans have stalled while Ford tackles its European
crisis. It is said there are concerns over the potential demand for a
£20k-plus hot supermini, while a potential Passat CC-rivalling Mondeo
coupé is yet to be signed off.
Samardzich has confirmed work on the Euro-spec Mustang is progressing
well. She declined to confirm that the car will feature independent rear
suspension (it has been spied testing with such an arrangement), but
confirmed the car would feature new tech.
“The beauty of One Ford is that every step forward is shared by every
market, ” she said. “All I can confirm is that the Mustang will feature
some new, exciting technologies that will benefit customers in every
market. We know there is enthusiasm for the car in Europe, and we know
the Mustang name resonates globally. We must ensure it delivers on that
promise in every market it’s sold in.
Bron |
Autocar.co.uk
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